SOUTHPORT: BIRCH ABBEY LAUNCHES DEMENTIA DAY CAR CLUB

BIRCH ABBEY

DEMENTIA CARE SERVICE

PRESS RELEASE

June 18, 2010.

SOUTHPORT: BIRCH ABBEY LAUNCHES DEMENTIA DAY CARE CLUB.

The iPersonally Care Centre at Birch Abbey, Southport, has launched a day care club for people with dementia.

The £5 million Alexandra Road care home features a range of facilities, up to 60 beds - and an approach to dementia care not previously seen in the UK. But the expanded site and vast range of new facilities means the centre now has capacity for day care clients.

“There is massive demand for day care in and around Southport, and we had a huge waiting list - but we previously had very little capacity for day care clients. However, the new and expanded Birch Abbey has far more space and resource and is geared to offer day care places, with packages ranging from a single hour to full day care,” said Dan Lingard, chief executive.

“This means we can provide planned and scheduled by-the-hour or by-the-day day care for families who have known or regular schedules, or short-notice ad-hoc support for carers or families who find themselves with an urgent or emergency need.

“The day care clients get access to a range of services and facilities – five garden areas, eight recreational rooms, plus essential support services and the highly-experienced Birch Abbey team.

“Rather than simply gearing the new Birch Abbey to provide basic food, hygiene and life care for clients, we have designed in - from scratch - technology, accommodation, entertainment, social interaction and a broad range of care services and features that have never been seen together under one roof in the care industry.

“But, crucially, this is not just about a building – it is about a new, fresh, attitude to dementia care, service and support.”

Ends

Further information;

Iain Macauley

PressRelations.co.uk

+44(0)161 929 0446

+44(0)7788 978800

im@pressrelations.co.uk www.ipersonally.co.uk

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