New Birch Abbey: SOUTHPORT: SEPT 10 AND 11 RECRUITMENT OPEN DAYS AT BIRCH ABBEY AS JOB CREATION IS BROUGHT FORWARD.

BIRCH ABBEY

DEMENTIA CARE SERVICE

PRESS RELEASE

September 1, 2010.

SOUTHPORT: SEPT 10 AND 11 RECRUITMENT OPEN DAYS AT BIRCH ABBEY AS JOB CREATION IS BROUGHT FORWARD.

Southport’s Birch Abbey, hailed as one of the most advanced dementia care centres in the UK, is to bring forward recruitment plans by eight weeks after strong take up of rooms in the new £5 million centre.

Just three weeks after the “new” Birch Abbey opened in Alexandra Road, Southport, Dan Lingard, chief executive of the centre’s owner, iPersonally, gave the go-ahead to demolish the original building, which will be replaced by a further extension – and to advance recruitment plans.

“We’re so delighted with our new home that we’re going to throw an open day on Friday, September 10 and Saturday, September 11 so that prospective team members – whether experienced in the care sector, or, like some of our team, from completely unrelated backgrounds – can see at first hand what a fabulous working environment we have.

(Watch video – team response to new working conditions).

(Watch video – team member talks about joining from non-care background).

“The beauty of ‘new’ Birch Abbey is that not only is it considered to be at least the best dementia care centre in the region from our clients’ perspective, it is also a fabulous place to work.

“In supporting and caring for our clients, the Birch Abbey team themselves are supported by cutting edge technology and at least ten features and facilities never combined together anywhere else in the dementia care sector.

“From the start we designed-in features and facilities – both big and small – that will make a tremendous difference to the lives and lifestyles of our community at Birch Abbey – and the team.

“Crucial amongst issues important for our clients and the basic facilities such as hygiene, health, diet, comfort and security – but what’s important TO our clients are the things that make them feel comfortable and relaxed, as well as the all-important opportunities to provide physical and mental exercise and stimulation.”

Facilities include a dance studio, a pub and bistro, locations for a whole series of movements and interaction between clients and families, including a unique home-style family kitchen and dining room which can be reserved for family events and occasions.

But key is in-room technology and vital-signs sensors meaning clients don’t have to be disturbed while they’re asleep, bedrooms which can be configured in a number of formats depending upon the needs and mobility of the individual, and which also help make team members far more efficient and able to spend more quality time with clients and families.

Experienced dementia care support professionals, and prospective team members from other walks of life can call 01704 410010 to get full details of the open day.

Ends

Further information;

Iain Macauley

Pressrelations.co.uk

+44(0)161 929 0446

+44(0)7788 978800

im@pressrelations.co.uk www.ipersonally.co.uk

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