New Birch Abbey: SOUTHPORT: WORK STARTS ON PHASE TWO OF “THE UK’S MOST ADVANCED DEMENTIA CARE CENTRE”, BIRCH ABBEY.

BIRCH ABBEY

DEMENTIA CARE SERVICE

PRESS RELEASE

September 6, 2010.

SOUTHPORT: WORK STARTS ON PHASE TWO OF “THE UK’S MOST ADVANCED DEMENTIA CARE CENTRE”, BIRCH ABBEY.

Work has started on Phase Two of what has already been hailed as the UK’s most advanced new dementia care facility, Birch Abbey (www.ipersonally.co.uk), Southport.

Just weeks after the “new” £5 million Birch Abbey opened in Alexandra Road, Southport, Dan Lingard, chief executive of the centre’s owner, iPersonally, gave the go-ahead to demolish the original building which will be replaced by a further extension.

“The response and level of interest locally has been phenomenal – we are having to ramp up and bring forward our recruitment campaign because Phase One has been so successful,” said Dan Lingard.

“The beauty of ‘new’ Birch Abbey is that not only is it considered to be at least the best dementia care centre in the region from our clients’ perspective, it is also a fabulous place to work.

“In supporting and caring for our clients, the Birch Abbey team themselves are supported by cutting edge technology and features and facilities never combined together anywhere else in the dementia care sector.

“From the start we designed-in features and facilities – both big and small – that will make a tremendous difference to the lives and lifestyles of our community at Birch Abbey – as well as the team,” said Dan Lingard.

“Crucial amongst issues important for our clients and the basic facilities such as hygiene, health, diet, comfort and security – but what’s important TO our clients are the things that make them feel comfortable and relaxed, as well as the all-important opportunities to provide physical and mental exercise and stimulation.”

Amongst others, facilities include a dance studio, a pub and bistro, a whole series of movements and interaction between clients and families, including a unique home-style family kitchen and dining room which can be reserved for family events and occasions.

Other facilities include three types of assisted bathrooms, centre-wide and in-room technology, and bedrooms which can be configured in a number of formats depending upon the needs and mobility of the individual.

“We also have a training and education facility and a technology suite which enables us to train and develop carers, care professionals and families to assist both in Birch Abbey and at home,” said Dan.

Experienced dementia care support staff at Birch Abbey can provide advice to families, carers and friends of people with dementia. The helpline number is 01704 410010.

Ends

Further information;

Iain Macauley

Pressrelations.co.uk

+44(0)161 929 0446

+44(0)7788 978800

im@pressrelations.co.uk www.ipersonally.co.uk

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